1. “The Network” Official, Institutional, Public‑Facing

Use The Network for anything that represents the structured, scalable, city‑ready side of your work.
This includes:

• catalog pages
• policy models
• donor briefings
• press releases
• city‑facing documents
• formal statements
• operational frameworks
  Tone: professional, structured, system‑level.
  Purpose: show the model, the infrastructure, the solution.

2. “S.O.N.”, Stories, Street Sentinel, Ground‑Level Voice

Use S.O.N. (Shelter Outline Network) for narrative work rooted in lived experience.
This includes:

• Street Sentinel posts
• commentary
• personal stories
• movement messaging
• on‑the‑ground observations
• reflective pieces
  Tone: human, grounded, real.
  Purpose: tell the truth from the street, build connection, show what the system feels like.